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Open Call - munich creative business week exhibition

Design an exhibition that translates the annual theme "Signal – Noise" into an experiential space, showcasing design as an economic factor, for the munich creative business week 2027 (May 10–16, 2027) in a suitable downtown Munich location.

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Downtown Munich, Germany; exhibition runs May 10–16, 2027.
May 10, 2027 → May 16, 2027

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munich creative business week (mcbw) is seeking a comprehensive exhibition concept that translates the 2027 annual theme "Signal – Noise" into an experiential space. The exhibition should emphasize design's economic value and create sustainable resonance in central Munich. mcbw is a platform where companies and designers of all disciplines present themselves to professionals and the design-interested public through exhibitions, lectures, talks, panel discussions, and other formats over seven days.

"Signal – Noise" explores how we recognize essential signals in a world full of competing information, reframed as "perceptual intelligence"—the ability to combine sensitivity, empathy, intuition, and contextual understanding. The exhibition should address how design shapes perception, makes signals visible, guides attention, creates orientation, and translates relevant information into products, spaces, services, and technologies. Design's role as an economic factor must be central.

  • Duration: May 10–16, 2027
  • Location: Suitable downtown venue in Munich
  • Format: Holistic exhibition with potential for supplementary formats (keynote talks, design talks, interactive elements)
  • Apply by: Friday, September 18, 2026, 12:00
  • bayern design GmbH
  • Homepage: www.mcbw.de
  • Supported by: Bavarian State Ministry for Economic Affairs, Regional Development and Energy, and the City of Munich

For detailed requirements, see the call document at plattform.aumass.de (refer to Ausschreibung_Ausstellung.pdf).

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Theme
The exhibition should explore "Signal – Noise"—how to recognize and communicate essential signals in a world of competing information and stimuli. It must highlight design's economic significance and role in shaping perception, attention, and orientation.
Eligibility
Open to all; no geographic restrictions stated.
Audience
Designers, creative professionals, and companies of all disciplines.

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