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Clipe da Quebrada

Audiovisual production companies based in São Paulo State are invited to compete for selection to produce music videoclips through the Clipe da Quebrada program in 2026.

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$5,250
São Paulo State, Brazil

The Clipe da Quebrada program, an initiative of the São Paulo State Department of Culture, Creative Economy and Industry in partnership with APAA, Catavento Cultural, Poiesis, and ICINE, aims to enable the production of music videoclips by musicians, artists, and audiovisual production companies.

  • Submission period: March 9, 2026 to June 15, 2026 at 6 PM (closed)
  • Results announced monthly on www.amigosdaarte.org.br

Only formalized audiovisual production companies (Pessoa Jurídica) based in São Paulo State may apply, with priority for peripheral producers. Applicants must have active CNPJ or intent to formalize (MEIs accepted); minimum 1 year experience as audiovisual producer; production of at least 5 videoclips or similar materials; possession of or access to audiovisual equipment.

Up to 30 audiovisual production companies will be selected: 12 from the São Paulo Metropolitan Region and 18 from other municipalities in São Paulo State. Selected producers have 25 business days from signing the agreement with APAA to complete the videoclip. Producers outside the metropolitan region may propose artists; those in the metropolitan region will work with pre-selected artists.

Videoclips must be captured and delivered according to technical specifications. Content prohibiting human rights violations, discriminatory elements, pornography, offenses to others, partisan politics, religious preaching, apologies for violence, prejudice, intolerance, illegal activities, or endorsement of alcohol and cigarette consumption (except for strictly scenographic purposes).

Selected producers receive R$ 5.250,00 upon videoclip delivery and approval. APAA provides: launch, promotion and distribution of the videoclip across social media and digital platforms; registration of making-of and interviews for serialized audiovisual content on www.cultspplay.com.br; access to Fábricas de Cultura and APAA facilities for recording upon scheduling; indefinite licensing of produced clips.

Analysis occurs in order of submission. APAA staff and program partners evaluate applications based on stated criteria. Selected producers and artists (if applicable) are announced monthly on www.amigosdaarte.org.br. If insufficient qualified producers exist in a region by mid-year, vacancies may be redistributed among regions to reach 30 total producers.

video
Award
R$ 5.250,00 per videoclip upon delivery and approval
Theme
Music videoclip production for musicians and artists, with selected producers creating clips either for artists they propose or for pre-selected artists.
Eligibility
Audiovisual production companies formalized as legal entities and based in São Paulo State; priority given to peripheral producers.
Audience
Audiovisual production companies based in São Paulo State, with priority for peripheral producers

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