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ArtLaunch - Visual Artists Association

Register for a three-session online programme supporting visual artists transitioning from education into professional artistic practice.

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ArtLaunch is a live, structured transition programme designed to support visual arts students and recent graduates as they move from education into professional artistic practice. Through guided sessions, participants gain a clear understanding of how the art world operates, how to build sustainable income pathways, and how to plan their first year after graduation with intention.

  • Three live online seminars
  • Provisional date: Mid-July
  • Time: 14:00 (UK Time)
  • Discussion, practical guidance, and Q&A included in each session

ArtLaunch is ideal for final-year undergraduate students, MA/MFA students, and recent graduates preparing to enter professional artistic practice. The programme is particularly valuable for artists pursuing freelance, self-employed, or portfolio-based careers.

Explores the fundamental shift from student to professional artist. Participants will learn what changes after graduation, differences between academic and professional contexts, how the contemporary art ecosystem operates (galleries, studios, organisations, institutions), and how to begin building your profile and personal brand.

Introduces the financial realities of working as a visual artist. Participants will explore common income pathways for visual artists, portfolio careers and multiple income streams, fees and pricing, and ethical decision-making in early-career practice.

Helps participants turn insight into action. You will learn how to translate learning into achievable next steps, how to set realistic professional goals, how to balance priorities, and how to make intentional decisions about opportunities.

  • Karen van Hoey Smith: Artist mentor, independent art broker, and curator with a degree in Fine Arts Valuation and experience since 2001 in the arts world, galleries, and art brokerage.
  • Louise Minnaar: Based in South Africa with over 8 years' experience in the art industry, including art auctions and working with Whitewall Galleries.
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Eligibility
Open to final-year undergraduate students, MA/MFA students, and recent graduates preparing to enter professional artistic practice.
Audience
Final-year undergraduate students, MA/MFA students, and recent graduates preparing to enter professional artistic practice.

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