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OPEN CALL: What If … Exhibition

Submit a single image (A4, A3, or 40×40cm square) or a series of 5 images responding to the theme 'What If' for a curated exhibition at Photobook Cafe in London.

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14 days left
Free
Exhibition at Photobook Cafe, London; social media coverage; artist talks and panel discussions; feature in JustArt Newspaper Club for series submissions.
Photobook Cafe, 4 Leonard Circus, London, EC2A 4DQ, United Kingdom
Nov 6, 2026 → Nov 9, 2026

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What If … is a curated exhibition exploring how photographic and image-based works can open possibilities through the concept of 'what if'. The exhibition invites viewers to consider whether we live only in the present or continuously seek alternative possibilities through photography.

  • Exhibition dates: 6–9 November 2026 (Friday to Monday)
  • Opening: 6 November 2026, 5–8 PM
  • Venue: Photobook Cafe, 4 Leonard Circus, London, EC2A 4DQ
  • No RSVP required; open to the public
  • Type A (single image): £45 (A4), £56 (A3), or £60 (40×40cm square)
  • Type B (5-image series): £120 (A3) or £150 (40×40cm square)
  • Fees include printing and are non-refundable
  • All printing and transportation handled by JustArt Collective

Open to photographers, image-based artists, and lens-based artists of any age, background, and identity worldwide—emerging, established, and amateur artists welcome. Analogue, digital, and alternative methods of photography accepted.

All work must respond to the theme 'What If'. Type A submissions should include only 1 image; Type B should include 5 images as a series.

  • Submission deadline: 10 September 2026
  • Feature work in a prominent London gallery
  • Connect with artists, collectors, and the public
  • Participate in opening events, artist talks, and panel discussions
  • Gain visibility via JustArt's social media (6000+ Instagram followers) and professional press coverage
  • Selected series artists invited for interview and publication in JustArt Newspaper Club

JustArt Collective is a dynamic group of artists and curators founded in Hong Kong (2024) and now active in the UK. The collective is committed to building community within the arts and regularly hosts exhibitions and projects across London and Edinburgh.

digitalphotography
Award
Exhibition at Photobook Cafe, London; social media coverage; artist talks and panel discussions; feature in JustArt Newspaper Club for series submissions.
Entry fee
Type A (single image): £45 (A4), £56 (A3), or £60 (40×40cm square). Type B (5-image series): £120 (A3) or £150 (40×40cm square). Fees include printing and are non-refundable.
Theme
Artists explore the power of images to create impact through the concept of 'what if'—examining how photography can preserve decisive moments, propose perfect scenarios, or express inner thoughts and possibilities.
Eligibility
Open to photographers, image-based artists, and lens-based artists of any age, background, and identity from anywhere in the world.
Audience
Open to emerging, established, and amateur photographers; image-based and lens-based artists of any age, background, and identity from anywhere in the world.
Size & format
A4, A3, or 40×40cm square
Also worth noting
A4, A3, or 40×40cm square

Every listing links to the organizer's official page. Always confirm deadlines, fees, and entry rules there before you apply.