Call for Artists: Creative Interim Wayfinding Project

Call for Artists: Downtown Wayfinding Public Art Project

Qualifications Due: October 25, 2026

Project Budget: Up to $23,000

Location: Downtown Rochester, MN

Artists Invited to Help Transform Downtown Detours into Discoveries

The City of Rochester, in partnership with Rochester Art Center, is seeking an artist or team of artists to create artwork and visual concept that complements Rochester’s “Detours Lead to Discoveries” interim downtown wayfinding campaign.

Rochester is experiencing multiple major construction projects between 2026 and 2028. In response, the City launched “Detours Lead to Discoveries” in 2026 with $300,000 committed over the first 2 years by the DMC. This interim wayfinding program is to help residents, visitors, patients and families navigate downtown while continuing to connect people with Rochester’s businesses and arts and cultural destinations.

With support from a grant from the National Endowment for the Arts (NEA), this project will add a creative component to the existing wayfinding campaign. The selected artist(s) will develop artwork that encourages people to explore downtown on foot or bicycle and includes visual elements that can be reproduced or adapted for use on temporary wayfinding signage.

Up to $23,000 is available for the project. This total budget must cover all project expenses, including the artist’s time for concept development, design, production, and public engagement, as well as materials, fabrication, graphic design, and other necessary project costs.

This will be a two-part selection process beginning with a letter of interest responding to this RFQ followed by an invitation-only submittal of a final proposal.

Opportunity Page: https://www. rochesterartcenter.org/artist- opportunity

Complete RFQ Project Details: https://www. rochesterartcenter.org/_files/ ugd/96bde7_ 3959406691c54499af8418b52d0eed a2.pdf

Link to Submission Form: https://forms.gle/ XKeCvWGNyCA9ze2E9

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