Brand Toolkit - Tennessee Arts Commission
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About
Overview
The Tennessee Arts Commission brand toolkit provides logo options for consistent use in communications. Three logo options are available: primary, vertical, and horizontal formats, each with color and greyscale versions in multiple file formats.
Logo Formats
Each logo option contains color and greyscale jpeg files and four .eps versions (blue and green, blue and white reverse, green and white reverse, and greyscale) saved in zipped folders.
Primary Logo Usage
The primary logo should be used in all communications where space is not limited. Preferred usage is the full-color version on a light background. A greyscale version may be used when color is limited. A reverse variation in either blue or green can be used on a dark background. If the logo will print smaller than 0.5" high, the tagline may be removed.
Secondary Logos
Secondary logos in vertical and horizontal formats should only be used when space is limited. They are available in primary color combination, greyscale, or reverse in either blue or green. If the logo will print smaller than 0.5" high, the tagline may be removed.
Special Requests
Other variations are available upon special request and as approved by the Director of Marketing and Development.
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